Venafi

1 Project
Demand Generation DM Campaign with Amazon Fire TV

DM and Landing Page Design

Venafi came to use with a need to generate sales meetings with top senior pan-EMEA targets. This DM campaign would offer the TV remote but the USB Amazon Fire stick would be missing. The stick would then be handed over at the sales meeting should the target audience sign-up for one via the landing page. The campaign was focused on the messaging of a service offering from Venafi being the importance of machine identity protection. I designed a DM box to house the remote control, a card explaining where to go to collect the stick and a sleek folding card jam packed with information on machine identity.

I needed to focus on delivering a design that visualised an educational journey about machine identity while fuelling a sense of urgency for action.
The final stage of the campaign involved the design and creation of a responsive data capture landing page. The design of this page had to tie into the overall campaign look and feel. Overall the campaign generated £3M in pipeline for Venafi once it was rolled out in America.