Projects Across Neurology Therapy Area
Digital Design // Motion
Awareness Campaign Animation:
Purple Day
Purple Day is an international effort dedicated to raising awareness about epilepsy worldwide. Every year on March 26th, people across the globe are encouraged to wear purple and host events in support of epilepsy awareness. As part of this initiative, I was tasked with designing and producing a short animation featuring simple characters to highlight the everyday struggles of living with epilepsy. The video was launched as part of a targeted email campaign aimed at healthcare professionals (HCPs). My role involved bringing the script to life through basic storyboarding, designing characters for rigged animation, and using the Duik Bassel plug-in in After Effects to animate the characters and complete the animation.
Storyboarding
Character Design
Animation
Product Campaigns:
Campaign Asset Creation and Digital Design for Sales Aid
Keppra
The campaign objective was to position Keppra as HCPs’ first choice for newly diagnosed patients with partial epilepsy. A quick and easy decision to make when faced with a patient with epilepsy. The idea for the key visual was to show an athlete on the starting blocks of a running track, ready to spring into action. The runner, of course, represents Keppra – a reliable broad-spectrum anti-epileptic drug that doctors can initiate without delay. The dramatic crop focuses on the pivotal moment at the start of the race, drawing parallels with prescribing the right treatment at the right time for the best possible outcome.
Campaign hero image I helped to develop for Keppra to be rolled out across different multimedia
Electronic Sales Aid - Input of campaign image into a design style for the digital product
I worked alongside my CD to produce appropriate model selection and organise a photoshoot for this campaign to be rolled out across these different markets
Each electronic sales-aid design involved a careful user journey planning process as each digital product had a rough total of 50-60 screens to be designed with interactive features on for the Veeva platform that all sales reps use.
GUI design for scientific data presentation using interactive pop-up screens and animated graphs
Lamictal
The aim of this campaign for Lamictal was to encourage healthcare professionals to start with the right anti-epileptic drug choice for their female patients with epilepsy, and to challenge the initiation of valproate in this patient group due to the health considerations at many stages of a woman’s life, including pregnancy.
Concept: A blue armchair is used to depict stability across different life stages in one woman’s life; the chair is a metaphor for Lamictal, showing steady presence, there for her no matter what life stage, implying that with her seizures under control, she can get on and enjoy the moment, and look forward to the future.
Image: The time-phase image shows an early teenage girl on the chair, the same girl as a teenager doing up her roller-skates, then as a busy mother on her laptop, and finally as an older woman, just in from the garden. The image shows our patient is steady with her symptoms under control on her trusted Lamictal throughout each stage of her life.
Electronic Sales Aid - Input of campaign image into a design style for the digital product
Different ethnicities across each of the different age groups posed a significant challenge when it came to the photoshoot planning and production for each market
GUI design for scientific data presentation using interactive pop-up screens and animated graphs
