3 Projects
Concepts // Microsite Design // Print Work
Safeguarding the future for this generation and generations to come, Arnold White Group considers itself to be the leader in the development sector in responding to the UK climate emergency. We’re proactively promoting and building self-sustaining communities with 100% of energy needs satisfied on site by clean, renewable generation and storage.” - Positioning statement - AW Group
AW Group sought to launch a campaign advocating for the approval of a 100% sustainable community of homes and energy infrastructure in the town of Waddesdon. As an energy infrastructure provider, their objective was to engage and persuade the local community to support the planning permission for this groundbreaking clean energy initiative. I was tasked with developing the core messaging concepts for the campaign. After securing approval, I led the design and presentation of a dedicated microsite, along with accompanying print materials, to be distributed within the community.
Concept work for messaging
Microsite Design
Mobile friendly responsive design creation for the microsite
Print Advertising
A5 Flyers handed out to locals as a drive to the microsite
Large posters placed around the community of Waddesdon to raise awareness and drive people to the microsite