1 Project
Various DM Campaign Collateral and Video Work
AMTS DM Campaign
The Automotive Mobile Test Solution (AMTS) DM Campaign, aimed to put the messaging of mobile and enhanced testing solutions at the forefront of this campaign to target the industries looking to save time by streamlining their end of line testing through the use of Panasonic’s Toughpad. I created a campaign style targeting the two different audiences being automotive and aviation. The artwork ideas needed to be flexible for a rollout over various collateral. I liked the idea of combining the product image into the hero image for the campaign to give a fresh dimension to the messaging. The campaign journey began with a DM package highlighting the benefits of more time through easier testing solutions.
Rollout for Email and Landing Page
Here are some of the examples of design work done for the responsive email and landing page. Elements of the campaign image style and video style have been spread out and sampled across the collateral.
Retail & Logistics DM campaign
The campaign was designed to target the 2 audiences in the sectors of retail and logistics for various Toughpad devices. Improved productivity and enhanced customer experience were at the heart of the messaging for this campaign, along with the fact that this was available across a range of Toughpad products. The Campaign involved design work across a video card to be sent to prospective audiences. I designed motion graphic videos that tied into the style of the chosen concept designs for the campaign.
Concept work
Getting the products into their environment was key but I wanted to add the right adaptable graphical elements that could bleed across the campaign from print to motion. The imagery also needed to have the correct graphical themes to differentiate the logistics audience from the retail audience. A lot of photoshop composition work went into these pieces and they became well refined for use across the campaign.
Rollout for Email, Landing Page and Video Card DM
After development of the concepts, I really enjoyed working on rolling the campaign style out over emails, landing pages, a video card and motion work in the video contained in the DMs. I used my skills in after effects and premiere pro to craft the video once the storyboard creation had been signed off. Overall the campaign delivered on a clear user journey from DM to the URL of the landing page for data capture on potential customer leads for Panasonic.
